A study was published last year that found that female-named hurricanes killed more people than male-named hurricanes. Why? The study found that people don't take hurricanes as seriously if they have a feminine name.
Being a person that works with each client to evaluate both personal or business risks, I am very concerned that risk perceptions for many people hinge on gender differences in naming storms.
Read more on this study: http://ow.ly/LtXLv
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